Our wonderful ambassdaor Patrik Kittel has won the Swedish Championship in dressage multiple times and represented Sweden in three Olympic Games. You will get the chance to follow our collaboration with him for some time ahead.
Patrik Kittel plays an important role as his ambassador at Gothenburg Horse Show. Besides being the face outwards for the show, he also shares tips and small glimpses of his everyday life on his social media channels.
I have a lot of positive memories from Gothenburg Horse Show, so it feels natural and honorable for me to have the role as an ambassador. The show lives up to a high-standard and is very important for Sweden’s role within the sport, Patrik Kittel says.
This year, Gothenburg Horse Show aims to give young riders a chance to compete in a top-class arena with a big audience. This is something Patrik finds important if you want to develop as a rider.
To be ambitious and gain experience from big horse events, like Gothenburg Horse Show, is a very important piece of the puzzle if you want to be successful in the sport, he says.